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The digitalisation of companies is not an economic project that has come out of nowhere. To begin with, it has the support of the spain digital 2025 plan . This plan, in turn, is supported by the european funds for recovery from the crisis caused by covid-19. The main goal is none other than to be ...

In the digital age we are living in, online marketing has become an indispensable tool for companies of all sectors and all sizes. We have all heard of digital marketing, but do we really know what it is and how it works?

Table of contents
what is online marketing?
How does online marketing work ...

In today’s digital environment, digital marketing has become a fundamental tool for promoting businesses and reaching global audiences. A solid online marketing strategy is essential to success. In this blog, we will explore the key steps you need to take to create an effective strategy that will ...

If you are a business owner or entrepreneur looking to improve your company's marketing strategies, it is essential to know the best examples of successful B2B marketing campaigns . B2B marketing focuses on the sale of products and services between companies, and is a crucial tool for increasing ...

As a result of the proliferation of cloud computing and digitalisation, software as a service, or saas, has burst onto the market. This modality has been very well received by users, due to the convenience with which it is acquired and the reduction in costs that it implies. However, as is the case ...

The emergence of Inbound Marketing comes from the questions: What has advertising done wrong to stop being effective? and What can advertising do for the customer to become effective again?

In short, it appears as an alternative to traditional marketing , which in certain aspects was becoming ...

In 2018, more than 40% of Spanish companies confirmed that they have been working with Influencers for at least 3 years, according to Brand Manic's study on Influencer Marketing in Spain.


This same study confirms that brands claim to use influencers in their restaurant email list campaigns to ...

In previous posts we have already mentioned that the b2b sector and the b2c sector are not the same, since the former are companies that sell to companies (business to business) and the latter are companies that sell to the end customer (business to customer).



Selling directly to companies is ...

In addition to all this, you have to add the decrease in activity by companies and clients. In summer it seems that everything stops, that the clock slows down and life goes at a different pace. This is why we want to show you some ideas about digital marketing so that you have a productive summer ...

Communication for selling in the B2B sector is a very influential factor when making decisions. In B2B sales, the salesperson plays a fundamental role , since sales processes can end up being very long .



Normally, in this type of deal, the seller is the one who speaks directly with the decision ...