Japan Data

Data-driven decision-making
The 2020 Gartner Marketing Data and Analytics Survey shows that only 54% of marketing decisions are made after analyzing data . This is also due to the lack of systematic information collection, poor quality, and insufficient methodological preparation. Not every company ...

4 Quick Steps to Implementing Basic HR Metrics
1. Establishing the company's strategic goal
Establishing a strategic goal is nothing more than determining the direction in which our company is heading, its aspirations and development plans for the coming years. Defining this will be made easier by ...

The UnGagged Las Vegas SEO and Digital Marketing conference will take place from November 4-6, with masterclasses taking place on November 7.

There is no registration allowed on UnGagged, so you have to be there to get uncensored insights and advice from leading SEO and digital marketing experts ...

A backlink checker is an essential SEO tool that can help you earn high-quality backlinks and build mutually beneficial relationships in the process.

Here are three ways using a backlink checker can benefit your business.

Get Better Backlinks
A backlink checker can help you view all the referring ...

Keyword research has been a cornerstone of SEO (search engine optimization) for almost three decades.

The idea behind it is pretty simple: Create content based on what people are searching for on Google to increase your organic visibility and drive more qualified traffic to your site.

But ...

Let's say LinkedIn is my favorite social media platform and I want to learn more about Yoast SEO features before subscribing to the premium plan. I'll quickly click on LinkedIn to follow them. I'll now see posts from Yoast in my LinkedIn feed. They've caught my attention via email and LinkedIn.

Use ...

Introducing your products to B2B buyers requires full knowledge and planning because buyers do extensive research before purchasing.

And in B2B sales, you need to convince not a single buyer, but a group of multiple decision makers whose opinions may differ.

To successfully convert these decision ...

There is a huge demand for video content. However, it is equally true that many of the videos created to meet the demand fail to reach their intended audience. One reason for this is a huge lack of opportunities in organic search.

Navigating the search engine landscape and identifying and capturing ...