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Some business owners are a little confused about the difference between SEO and PPC advertising. They are two different marketing tactics, each with its own set of benefits and challenges. While PPC advertising can help your SEO strategy in terms of driving traffic to your site, it doesn’t do much ...

We’re not talking about social media stars you pay for their influence. Your influencers can be completely organic partners on social media. You want to share your gratitude for their kind words. Sometimes, just sharing or reposting their posts is enough. It’s a sign of respect and a simple way to ...

RankBrain isn’t new, but it’s constantly learning, which means you need to adapt your strategy to learn with it. If your SEO strategy hasn’t focused on creating quality content up until now, it’s time to change that.

2. Voice search continues to gain popularity
seo trends 2021
You’ll need to start ...

Marketing automation strategies are quite complex. To do it effectively , it involves content marketing, database marketing, analytics, and more.

There are six important steps to building an automation strategy that works for your audience. Attracting and retaining your audience means engaging them ...

When implementing negative keywords, make sure you associate one such list with each campaign. This way, you will not only save on advertising costs, but you will also get search results that are targeted to specific goals, rather than random, general queries.


google shopping ads campaign ...

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Google Shopping Ads uses a shopping feed sent through your Merchant Centre account. Product feeds are an important element that helps you develop your Google Shopping campaigns.

Your product feed is a collection of different information (description, image, price, availability, etc.) that gives ...

The size and depth of your marketing team will likely determine whether you handle all of these activities in-house or outsource some aspects of blogging. Whether all of these activities are handled internally or externally, make sure everyone involved knows their roles.

blogging strategy
One of ...

Choose your target audience very carefully. You can do this based on interests, topics, or keywords. You can also make YouTube part of your remarketing after someone has visited your site. This can serve as a reminder of your products and services if they have not made a purchase from you.


youtube ...

Increase conversion rate
According to HubSpot research, 82 percent of consumers want an immediate response from a company. Otherwise, they will look elsewhere for an answer. To provide the level of service your customers need, you need to open a live chat to ensure an immediate response.


The more ...

People want to know what they are getting into. You may notice that some of the biggest blogging sites include a note at the beginning that gives an estimated reading time. This gives a pretty good idea of ​​what to expect when users land on your blog page.

If it's a five-minute read, your readers ...