Japan Data

Content marketing will generate three times more leads than traditional strategies. That's how convincing the experts in this area are. 72% of both B2B and B2C companies consider it effective according to Hubspot.

Below we will tell you why you need to implement it now.

What is content marketing ...

Selling a family van is not the same as selling the technology to the automotive company that makes that van. It seems like an obvious topic, however, for many companies in practice it is not. Therefore, today we will talk about the main differences between B2B and B2C, so that you can implement ...

Within digital marketing strategies, Account Based Marketing is an approach focused on B2B marketing in which marketing and sales teams work together to design the accounts you want to target and then convert them into customers.

In the age of information abundance, marketers are always fighting ...

As a result of the COVID-19 crisis, most B2B companies that held or attended fairs and exhibitions in person had to move to digital formats. Although in recent years they were already beginning to gain importance and presence.

For the B2B sector, these types of virtual events are becoming more ...

Go to your email inbox and look at the emails you have received in the last week from brands. I bet most of them are just trying to get money out of your pocket… and I bet few of them sent you anything interesting to read or learn.

We've previously talked about the importance of connecting with ...

As a result of the Covid-19 pandemic, many processes have been digitalized; however, the telephone remains the preferred means of scheduling an appointment. According to data from Doctoralia, 60% of people prefer to schedule appointments this way.

Continue reading to learn how to increase the ...

Traditionally, B2B was known as the market for industrial products. But thanks to the evolution of technology and mainly the development of software and information technologies, its classification evolved towards B2B.

It is very important to clarify that, even though it is an industrial market, it ...

As an expert in the healthcare sector, you know that trust is a key factor for your current and future patients. we live in today, your clinic's website needs to meet certain requirements for this purpose.

That's why today we bring you 5 tips that you can apply to your site to generate more trust ...

Surely your company or business has set the goal of growing, increasing sales, increasing visits or followers, or some other specific goal. But how do you achieve it? How do you know if you will achieve that goal? And more importantly: how do you know if what you want to do is essential for the ...

Content is king in every strategy, but what types of content in your B2B strategy can generate more leads? Before we get there, let’s start with the basics:

How to create valuable content?
We call content everything you use to reach your audience and capture their attention . When you post on ...