Japan Data

In 1988 Paul Le Roux presented to the public the book “Presenting to Convince. Presentation Strategies ” in which he set out his theory of the 7 stages of conviction .

7 phases just as there were 7 rules of persuasive communication by Robert Cialdini, but more than rules in this case it is about ...

Did we really need Stories on LinkedIn? Time has given the answer: no. The introduction of Stories on LinkedIn had generated initial general embarrassment and in some cases skepticism.

It is no coincidence that LinkedIn arrived at home at the most intense and anomalous moment for workers. The ...

Set your goal on TikTok
The first tip is to figure out what the goal of your TikTok activity will be . You don't need to have a super-specific answer right away, but it's good to at least have an idea of ​​the initial direction you want to move in. For example, do you want to…

Increase brand ...

If you like numbers and want to learn more about the impact and popularity of this platform, we have written an article that we recommend you read: TikTok Isn't Just for Kids: Why and How to Use It in 2022 .

In addition to the marketing tactics we’ve already discussed, you may need to invest in ...

There is also great variety among the different types of discounts available. Some examples of promotional offers:

discount percentages;
fixed value discounts;
discounts to be used on subsequent purchases;
quantity discounts;
discounts related to the price amount in the cart;
personalized offers ...

Having a strong and reliable online presence is an essential condition for reaching new customers and retaining old ones, this is now established. To do this, the web giants make available more or less free tools , which are necessarily to be monitored.

Google Business Profiles ( formerly Google My ...

What customers have to say about your business, especially through Google Reviews, carries more commercial weight than what you think , no matter how excellent you think your services are (“ we won’t ask the innkeeper if he has good wine, but we will listen to the opinions of other customers ...

Here are some tips and some perhaps lesser-known strategies & tactics to try out.

Scaling Strategies for Google Performance Max
When planning a Performance Max campaign on Google, it is essential to consider different scaling strategies to maximize the effectiveness of your ads.

First, it is ...

It is one of the main rules of marketing : the ability to tune into the wavelength of your audience, to understand their needs and to interpret their desires – possibly even before they express them – is the key element around which every successful marketing strategy revolves .

Nowadays, thanks to ...

The content designer plans the architecture, design and usability of the pages of a website . To do this he must:

determine what content is important to users;
analyze user research data and customer needs;
hypothesize a content hierarchy and respect the rules of user experience.
Precisely because ...