Japan Data

Cross-device attribution allocation
Beyond platform differences, you also have to consider device-based attribution. Was the sale made from a desktop or mobile device?

How would you assign credit for a sale that started on a computer, but ended up taking place on a friend's laptop?

It’s common for ...

Demand Generation vs. Lead Generation
It is not about making comparisons to see which strategy is better than the other; on the contrary, it is best to complement these two activities while understanding their differences.

We have already said that many marketers use both terms interchangeably as ...

Growth Marketing: What is it and what are its phases?


Growth Marketing is the process of developing and executing experiments (usually over a short period of time) designed to rapidly grow a business.

Such experiments typically focus on total customer lifetime value, employing tactics designed ...

Thus, among the main qualities we can see the following:

Effectiveness
As this is intelligent self-management, the amount of rudimentary or elementary work on the part of the company is reduced, allowing for a much more autonomous use of time.

By combining several services into one, the entire ...

Persistence
It's very likely that during the first few tours you take, your employees won't be as open to conversation as you'd like, but this shouldn't discourage you.

These visits to their workplaces on a persistent basis will bring them into a more and more space of trust; this in turn will ...

A good Community Manager must be a professional capable of establishing effective communications and knowing how to apply assertiveness when circumstances arise in which users have issued a comment or opinion that may harm the image of the company or brand being promoted.

This individual can never ...

An important part of achieving customer satisfaction is providing quality content throughout the purchasing process. Therefore, good lead management is essential to achieve customer loyalty.

What impact can CEM or CXM have on your sales?
If it is still not clear why you should care about having ...

Probably not. But if you think about it, this is an energy drink brand, so why is it so well positioned in the extreme world? It's all thanks to Branded Content .

This brand wanted to differentiate itself from the rest of the competition's drinks and did so through its own identity. It presented ...

Cross Communications
This is one of the most common mistakes when there are communication failures between teams, mainly between marketing and sales. If one department is not aware of what the other is doing, the user is the first to be affected.

Contacting the same lead multiple times with ...

Technology companies: how to develop inbound marketing strategies


Inbound Marketing is a methodology that can be applied to companies in any field and sector. So the technology area can also benefit from its efficiency and cutting-edge technology.

Whether you're looking to increase traffic to ...