If you are creating a mobile application and plan to offer the product to the audience, then be prepared for multi-million dollar competition in Google Play Market and App Store. Of course, your topic or category may be less hostile, but to get to the TOP and make a profit, you will need a comprehensivemobile app promotion. We'll tell you how to do it correctly.
5 ways to get into the TOP of downloads of marketplaces
Prepare content that meets search engine algorithm job seekers phone number list requirements: If you needApp Store App Promotionor Play Market, then a separate name is specified for each marketplace, provide visual content in the required resolution (icon, screenshots + 5-second promo video), 2 types of description - short and extended. For greater effect, work out the technical specifications with an SEO specialist who will provide keywords - they must be used in the description. Remember that you need to prepare localization - information in all languages.
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Reviews are an important component, as they are always viewed and their presence affects the place in the search results. Since it is difficult to get loyal reviews for a new application, enlist the support of opinion leaders (they do reviews) or place the app on review sites. Such advertising of mobile applications increases the chance of getting many reviews in a short time. Do not forget to check the feedback, as timely elimination of negativity is a guarantee of effective promotion. In addition to reviews, opinion leaders leave full reviews of applications. For this purpose, contact popular “geeks” on thematic platforms (sites, forums) and invite them to evaluate the product.
Social media— thanks to the technical capabilities of the same Facebook, you can set up a transition from the page to the marketplace (the effectiveness is easy to track through UTM tags). Additionally, targeted advertising is launched, which will bring the target audience, and you will get the necessary downloads.
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For a new application, prepareLanding PageAndlaunch contextual advertising, since the audience will definitely want to know details about the developers, capabilities and other interesting information. This way, you will quickly reach the potential target audience, and also control the advertising budget.
Email newsletters+ promotions — if this is not the first application, then send a mailing with a promotional offer (in-game bonuses, additional levels or freemium models) to the existing base — this way you will attract attention and ensure motivated downloads. Alternatively, use push notifications, which will promptly inform the audience disposed to the brand.
Instead of a summary
Remember, only the systemapp promotion in Google Playor in the App Store and a comprehensive approach will lead to results. Plan your promotion at the stage of formulating the technical specifications, consult withadvertising specialistsand ASO, discuss options and plan budgets - only with this kind of work will the application reach the TOP!
