Calendar and timeline in hand, the three most relevant events are definitely Black Friday, Cyber Monday and the Christmas holidays .
But are we really that early to put the first marketing activities in place in view of these events?
Maybe not really...let's let the data do the talking!
Ecommerce Trends 2022: The Longest Shopping Season Is Here
52% of Italians seem to already have very clear ideas regarding pre-Christmas and Christmas shopping: for this 2022 they will avoid the rush for last-minute gifts as much as possible and list of angola consumer email will plan purchases well in advance .
This was made known by a recent research published by Google Italy ( Google, Italy, Consumer Survey, n=500 complete responses ) published last May.
Advantageous offers, the possibility of avoiding crowds in stores and certain delivery times, represent, without a shadow of a doubt, the most relevant reasons behind this choice.
In view of Christmas, we are thus preparing for the longest shopping season.
Christmas shopping, but not only: 77% of the Italians interviewed also declared that they will anticipate their purchases by taking advantage of the Black Friday and Cyber Monday offers and then continue with the winter sales .
Black Friday, Cyber Monday and Christmas: Play Early
The hot period for both online and offline sales begins in November (Black Friday this year will be on November 25th): people are looking for the best deal but, as we have seen, they are also preparing for Christmas shopping.
An opportunity not to be missed to increase sales on your eCommerce which, due to its size, requires careful planning and a rigorous and effective marketing strategy.
Here are 4 useful tips for the first activities to implement.
#1 Improve your product indexing
Now is the time to invest time in activities that require longer implementation times: the first is undoubtedly the one related to the optimization of your product pages .
Make sure that they appear in the first search results: the trick is to select a limited basket of products on which you want to activate special promotions precisely in view of the events we talked about.
Search for the best performing keywords, develop original content and insert the right meta tags: drive qualified traffic to your site.
#2 Plan small graphic interventions to refresh the layout of your shop
Whether it's Black Friday before, Cyber Monday or Christmas after, it's important to personalize your site design.
Start early, preparing sets of banners that refer to the different events so you can insert them quickly and don't forget to personalize the user's shopping experience , adding personalized product recommendations on the home page , even for personalized gift ideas.
#3 Create campaigns on Facebook and Google ADS with a view to lead generation
