In each organization there are profiles dedicated to investigating and determining mexico whatsapp mobile phone number list which company best meets business needs at a specific time.
So, the decisions that B2B companies must make to attract customers include how to communicate, what message to send, which are the best channels and how to effectively resolve the doubts of the people involved in buying from their companies .
In this sense, businesses that target other organizations use buyer personas that represent business buyers and, based on these references, they propose business schemes.
Below, we will tell you about aspects of this process and how to ensure that it bears the best results.
Types of B2B Buyers
The B2B buyer is usually a professional with an academic background . You must convince him with concrete data about your product or service and show that you are knowledgeable in the area, as well as competent.
The general characteristics of B2B buyers are:
They are based on logic and are oriented towards solving current problems within their companies. It is not possible to influence them through emotions.
They are critical. Their trust must be supported by a contract that guarantees excellence in service and/or product.
They generally have technical training .
Because their path to purchase is longer than that of B2C buyers, their CPA (cost per acquisition) is higher.
Broadly speaking, we find four types of B2B buyers:
Producers: manufacturing or service provider companies that purchase goods and services with the aim of transforming them into other products. They depend on B2B companies for production.
Resellers: This group includes wholesalers, retailers, and brokers who sell goods and services without altering them. Since they have great market power, having them as customers can scale your sales significantly.
Governments: Local governments are the largest buyers of goods and services because they hire companies that guarantee citizens all kinds of services.
Institutions: private universities, charities, medical institutes, clubs, etc., are buyers for whom it is important to keep costs down so more people can take advantage of their benefits.
What is the Purchasing Process of a B2B Buyer?
B2B buyers are not usually active searchers. Their way of reaching a website is through organic content positioned in search engines.
Their motivations and challenges include knowing the brands, evaluating them and choosing them. Meanwhile, B2B companies use the digital world to meet the demands of their buyers effectively, specifically and in a qualified manner.
