If one of those resolutions isn’t “take control of my doctor database customer data,” it probably should be. But that requires investments — data management software, customer data platforms, etc. Taking customer data management seriously will pay off for your company for years to come, but getting everyone on board can be difficult.
Effective customer data management begins with a commitment. A top-down approach to data management will provide a single customer view that improves customer service, marketing campaigns, and sales initiatives.
The truth is that most companies pay far too little attention to the quality of their customer data. Errors in their data only become a priority when it actively impacts them in some major way, with all of the little ways that depleted data quality chips away at your profitability over time being swept under the rug.
The thing is, if you collect even a small amount of customer data, it’s nearly always worth your time to improve data quality, even if by hand. Using powerful tools like Insycle — which can cut your data management time investment to about 10% of what it would be if you used Excel — only deepens its impact.
In this article, we’ll outline all the steps companies need to take to create a customer data management plan and take control of their data.
