Product review algorithm

[shewlykhatun708]

The product review algorithm was updated on August 2 of this year. This has already happened 4 times in the last two years. Such activity can be understood, because in our opinion, since the introduction of EAT, Google has paid significant attention to the quality and reliability of content. Therefore, it is no wonder that its own algorithm for evaluating product reviews has been created and is being updated so intensively.

SEO is no longer just about keywords and meta tags
Modern SEO optimization is no longer just about meta tags. Filling them will not be enough. It is necessary to take care of the uniqueness of the content, the value it provides to the user and of course also to think about the reputation of the domain in a global aspect. Product reviews, or reviews, are one of the types of content that help customers navigate the wide range of products available today. Such content appeals to users and improves user behavior on the website. This is why Google pays so much attention to reviews.

Product review algorithm
For the first time, the Google Product croatia b2b leads Review algorithm started to be talked about in 2021. On April 8, when its first version was installed. Since then, the algorithm has undergone several updates, with the last one on August 2, 2022. This is not the main algorithm, but only for product review content. It aims to reward high-level product review content and influence "thin content" product reviews. Google engineers say: “We know people appreciate product reviews where authors share in-depth research over thin content that simply summarizes a set of products. That's why we made improvements to our ranking systems, which we call the Product Reviews Update. It is designed to reward such content more highly.”




Google's recommendations for more successful compliance with the Product Review algorithm rating
Google listed four points as criteria used to rank product reviews:

Include useful in-depth information, such as the advantages or disadvantages of a particular product, the specifics of how the product works, or how the product differs from previous versions.
Tell the story as someone who has actually used the product and show what the product physically looks like or how it is used.
Include unique information beyond what the manufacturer provides, such as visuals, audio, or links to other content detailing the reviewer's experience.
Look at comparable products or explain how the product differs from the competition