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If you find another account that claims to be BigEvo and offers any form of cooperation, you can ignore the message or immediately confirm it with our official contact above.In addition to knowing consumer behavior, you can also find out whether the campaign you are running is targeting the right consumers with conversion . For example, if your content traffic is high, but the conversion rate is low, it means that the audience who sees your campaign does not match the target market you have determined.
Conversion helps you to evaluate and develop better marketing strategies in the future.
4. Become the basis for decision making
Next, conversion is very important as a basis for making decisions in your business. By looking at conversion data, you can find out whether the costs spent on marketing are efficient or not.
Conversions help you to evaluate marketing performance and plan more effective marketing strategies in the future.
5. Building a Loyal Customer Base
Another thing that makes conversion important is that this metric can build repeat customers for your business. Conversion helps you track consumers who have made purchases of your products.
You can keep them as loyal customers by giving them various special offers to repurchase the product.
6. Increase Business Income
The last and most obvious reason why conversion is important is to increase your business revenue. The ultimate goal of every business is to make a profit.
Conversions directly contribute to increasing business revenue, a conversion means a sale of your product.
Types of Conversion
As previously reviewed, there are various things that can be considered as conversions in the world of digital marketing. The type of conversion is related to the goal you want to achieve from your marketing or promotional strategy.
Here are some types of conversions in digital marketing that you need to know.
1. Purchase Conversion
One of the most widely used conversion types is the purchase conversion. Often also called sales conversion, this type shows a conversion in the form of a purchase by a consumer or a sale that you make.
This type of conversion is also often the ultimate goal of marketing activities implemented by a business.
2. Filling out the form
The next type is a conversion in the form of filling out a form, which is quite often found on various websites . Filling out this form aims to encourage the audience to register or do something. For example, registering for a newsletter and joining as a participant in an activity organized by a brand.
3. Application Installation
You must have seen digital ads or posts that promote an application and direct the audience to install it. That is one type of conversion in the form of an application installation ( app install ). Usually, business people place interesting ads and make the audience curious to try the application.
4. Convert Downloads
In addition to application installations, there are also types of conversions that direct the audience to download digital content. For example, an invitation to download e-books and infographics. This type of conversion is suitable for those of you who want to provide information related to business or share information widely.
