User behavior, demographics, and what we are likely to order next are all available to advertisers with just a click.
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If we can detect this amount of data about users, imagine what we can do if we also apply these techniques to spy on our competitors.
By understanding how and where your competition gets their links, you can find opportunities to build relationships with the right people for your business.
Even if you're not investing in link building, tools like SEMrush , Ahrefs , and Majestic certainly provide the best insights available into your competitors' performance (outside of Google Analytics' own data).
Link building is hard. Fortunately, analyzing your competitors' links can be a roadmap available to you.
Anything your competition does, you can do better!
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What is competitor link analysis?
Competitor link analysis involves the use of highly sophisticated software to reveal competitor backlink data.
Link builders rank this data based on the chance of finding websites that are likely to link to your website.
There are two ways to approach competitor link building:
Create a better website than your competitor's and reach out to the referring domain asking them to link to your site instead. (Similar to the Skyscraper method ).
Find links to dead or redirected pages on your competitor's website and let the referring domain know that they are linking to a dead or redirected page and offer a relevant page on your website as an alternative.
Competitor link analysis involves a lot of manual outreach and typically has varying success rates depending on the nature of the link.
