Table of Contents Hide
1 Product photos in an online store, what to pay attention to?
2 Product description, what should it include?
3 Product name, what is important?
4 Sell in groups!
5 Product Reviews
6 Quality mark
7 Shipping and payment
How to make online store sales more effective? How to increase conversions and actual purchases, or even the value of the basket? Content creativity, photos, or maybe something else? Learn all the tricks and implement them in your store.
The main factors beyond the appearance, functionality and speed bahamas business email list of the store are the attractiveness of the descriptions and photos. Where to start?
Product photos in an online store, what to look for?
Good quality photos that load quickly are essential. Additionally, it is worth paying attention to the fact that the store has several photos of a given product, from different angles and presented in an interesting way, but on the other hand, so that the entire product is visible, its color, texture. This is important because the photo replaces the presentation of the product, it is worth showing it exactly so that the customer does not make a return and does not leave a negative opinion due to improper exposure of the texture or color.
The WOW effect will be a film about the product, it does not have to be about each one separately, but something like a lookbook and a mix of different products, showing them among others, in different situations, compositions, etc. This will make a unique impression, strengthen the message and show your store as original.
Product description, what should it include?
Product details such as dimensions, method of use, technical data or other features are additional advantages, we will avoid unnecessary questions if we include all the data. If customers have any questions about a given product, add the answer in the description, thanks to which subsequent customers will not ask about it. Try to write specifically and honestly. Check what the competition has in the description, look at at least 5 other stores with the same or similar product, add something from yourself. ATTENTION do not copy descriptions from other sites, it will not have a positive effect on the reception of your store by the Google search engine. Preparing product descriptions yourself increases the probability that the buyer will find them on the Internet - Google appreciates unique texts. Therefore, product descriptions should differ from each other. In texts describing goods, always use a legible font of the appropriate size. Information required by law must be included in the form of logically organized text, written in a font of sufficient size.
Try to add a few sentences of your own in addition to technical information. Try to do something unique and also write about obvious things like information that the paper manual is included with the product or should be downloaded somewhere else – indicate where. The headlines, descriptions and names under the photos should contain keywords related to the product. It is therefore worth using keyword search tools for this purpose to increase the chance of effective SEO. If you have such options in your store, add tags, i.e. phrases associated with the product, manufacturer, etc.
Product name, what is important?
As with the description, the name is important, here it is mainly about the search engine and its initial phrases. That is why it is worth betting on simple and logical names for a given product, but on the other hand distinguish them with something. For example, you can provide the name of the product and its serial number if it is important, or the manufacturer, but add from yourself - "at the best price" or "with warranty".
To grab the attention of potential customers, include frequently searched terms in your product name and headlines - again, check how your competitors are doing this and what comes up in the most popular terms when you type in your specific product.
Sell in groups!
Displaying suggested products that match what you are buying, or a product group or a discount coupon from a given purchase amount, boosts sales! See what larger stores in your category are doing, or visit examples from another industry such as Zalando, Media Markt. All procedures that increase the value of the basket, promotions, countdowns, etc. are a brilliant trick. Most of the options you see with large players, you can easily enable in your store as well. If you need help, write to us, we help with sales processes, we build stores.
