Contents
The beginnings of cooperation - Designing online stores
Challenge - New visual identity and logo design
Solution - Modern and practical logo
Logo manual
The beginnings of cooperation - Designing online stores
Our cooperation in graphic projects began much earlier, in 2013. At that time, we had the first opportunity to work for Eurooffice. We made the entire design of all previous versions, the company's flagship B2B store , as well as the version for retail customers. Now, it was time for the logo.
Challenge - New visual identity and logo design
After many years, the client decided that the company's previous logo would be a good idea to modernize it to match current trends and standards. The previous logo, despite its high aesthetic level, caused difficulties in printing company materials and car wrapping, and the application was much more expensive than it should have been. The desire to make the logo more universal led to the implementation of rebranding.
old Eurooffice logo
The current Eurooffice logo
The new logo and new visual identification were band phone number list supposed to eliminate all inconveniences, while at the same time presenting the company in a modern and visually attractive way. The arrangements assumed maximum simplicity and universality. A very important aspect was the decision to stick with the current color scheme. The change was the next stage of Eurooffice's development, not a new direction of activity.

Solution - Modern and practical logo
The solution that was appreciated in the creation of the logotype was the combination of the letters e+o with a paper clip. Instead of using a regular paper clip, we decided to creatively adapt it to the client. The symbol created from the two elements at first glance associates the company with the industry. Some people notice the connection after some time, but this type of action was intentional.
New Eurooffice logo design
logo design
logo design
Result - Logo design approval
All the problems that the previous logo faced have been solved, and the rebranding was met with the approval of all company representatives. The first version of the project has already been accepted. We have perfectly reflected the client's vision, which is very satisfying. We hope that the visual identification that was made will serve the company for a long time.
logo design
logo design
Rebranding of Eurooffice
Eurooffice 2019 Logo - Usage Examples
Logo manual
For the identification project, we usually create a so-called "Logo manual" describing in a basic version the construction and structure of the sign, the protective field, the company colors and the principles of using the designed logo. If necessary, taking into account individual arrangements with the client, the manual can be expanded to include any other elements.