Display + Remarketing Search Campaign

[JoynobAkter]

Display Campaigns
Obviously here the work is all on the part of latent demand in interesting placements (websites, apps, YouTube channels) and remarketing . The ads become graphic/illustrated and animated/video and no longer text.

And now that you have everything clearer, here are some setups that always provide interesting results in low-budget environments.

Search + Brand Campaign
Set up a very direct Search campaign on interesting and relevant keywords. Few but purchase shareholder database very specific to ensure quality traffic . Inside, add an ad group for terms related to the Brand: they will be used for people who search directly and have a very low cost.

I recommend grouping keywords from your main Search campaign into specific ad groups to maintain maximum quality and perfect cost control.


Here you can divide everything into 2 campaigns: a Display, which will be the main one and well set up to attract the attention of potential customers; a Search with the remarketing audience segment targeted. This way they will activate only when the search term is searched on Google by people who have already been on our site or landing page .

To do this, you need to set up an Audience Segment in your campaign (or group) and add the remarketing audience as Targeting , instead of Observation.


Google Ads: Set up audience segments
The advantage of this setup is that the Display campaign has relatively very low costs and allows you to reach a lot of people. The Search campaign, on the other hand, is limited to people who have certainly interacted with the site and therefore we avoid wasting budget, especially on very competitive markets.