SWOT Analysis: Estimating Opportunities Through Quantitative Tools and Business Analysis

[JoynobAkter]

Evaluate the opportunities
Opportunities (O, Opportunities) are external conditions, offered by the market, that can facilitate the development of your project . Start from the USP (Unique Selling Proposition) and the advantages that you offer to your customers compared to the competition, identify the market needs that are still unsatisfied and analyze the consumer requests that you could fully satisfy.

For the analysis of opportunities, sector studies, annual market reports how does cash app work? analysis of Trends, tools such as SEMrush that map the volume of searches , comparing your brand with the competition already present on the market, will be very useful.

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Contain the threats
Threats (T, Threats) are external conditions that could prevent the achievement of our objectives . In addition to the competition already present on the market, other external issues can also be identified as threats, such as:

the logistical aspects
the infrastructure
the bureaucratic difficulties
legislation that is not very favorable to our business
barriers to entry for new players (e.g. monopoly regime or high costs of acquiring new customers)
the weight of the tax regime
habits rooted in consumers
the lack of specialized manpower in the area
political instability

To better understand what we are talking about, let's look at a practical example of SWOT analysis together.