Navigating the search engine landscape and identifying and capturing organic search opportunities for your videos requires finesse. Don’t worry, you’ve come to the right place.
In this quick guide, we’ll unravel the secrets to capturing organic search opportunities. The purpose of video content is not just to exist, it’s to thrive. Discover these practical steps to increase the visibility and discoverability of your video content.
The Symbiotic Relationship Between Organic Search and Keyword Selection
Keywords play a crucial role in ensuring that your video content is successful on Google find your mobile phone numbers database and various other platforms. Prioritize keyword research when formulating SEO strategies for video marketing.
The importance of choosing the right keyword
Including appropriate keywords in the title and description helps algorithms understand, categorize, and present your content to the target audience.
Keyword selection and organic search are interconnected. Creating and optimizing video content around the right keywords increases the likelihood of achieving a higher ranking, attracting more traffic, and thus increasing the opportunity for more views, likes, and comments.
Keyword research is crucial in video marketing as it reveals the audience's search intent, needs, pain points, and preferences.
By identifying the right keywords through research, you also avoid wasting time and resources on unpopular words, highly competitive keywords, or overly broad terms.
How to determine suitable keywords for your video content?
Google Keyword Planner.png
Source: google.com
In the previous section, we discussed why it’s important to focus on keyword research. This section will cover the tools to use and the process of creating a list of potential keywords for your videos.
You can compile a list of potential video keywords using a variety of tools and resources:
Google Keyword Planner (for keyword popularity), Google Trends keyword research) and Google search engine (learning from Google Autocomplete) - use these tools to do comprehensive keyword research.
YouTube search bar and YouTube autocomplete – use these tools to improve your keyword choices and identify long-tail keywords.
Specialized keyword research tools like Ahrefs Keywords Explorer, VidIQ, TubeBuddy, and others – use these tools for in-depth keyword analysis.
Competitors' videos and video tags - learn from competitors' video titles, descriptions, and tags to identify successful keywords.
Websites, YouTube, and social media analytics data – examine YouTube and website analytics data to identify high-performing keywords.
Searchvolume.com.png
Source: Searchvolume.com
Tips for choosing your video keywords
Analyze and prioritize keywords compiled from various sources.
Consider factors like the purpose of the video, audience intent, video type and format, as well as video length.
Take into account the video's goal, value proposition, and core message.
Choose keywords with sufficient search volume and low competition.
We can’t stress this enough: make keyword research an integral and vital part of your ongoing ‘search’ training . Searching skills, which encompass the ability to find important user terms, consumer trends, vital topics, etc., are a crucial skill for developing SEO and content strategy.
Choosing the right keyword is the first and most important step in discovering organic search opportunities for your video content. A well-chosen keyword will not only make the video easily searchable, but will also make it appealing to the audience.
Create Engaging Videos for Featured Google Presence
The use of paid video marketing is growing, but there are still plenty of opportunities to attract audiences organically through search. On the Google Search Rankings Page, three different content blocks offer potential placements for your videos.
Edit your videos for better engagement and impact: The importance of video editing cannot be overstated. Video editing costs have dropped significantly, which is good news for businesses. A well-edited video increases visual appeal. It also increases viewer engagement and impact, contributing to increased viewer satisfaction and overall video performance
Thumbnail videos: Nowadays, with most Google searches, you’ll see that the search algorithm suggests videos alongside the regular page results. This presents a valuable opportunity to increase the visibility of your videos. Creating engaging videos that engage users and provide valuable content can significantly increase the chances of your video being noticed.
Custom Video Thumbnail.png
Source: Google.com
Featured videos: The featured snippet area has become prime real estate on the Google search results page. In order for Google to show your videos here, you need to create videos that respond to the user query, are search engine optimized, and are tailored to meet the featured snippet criteria.
Featured Video.png
Source: Google.com
Video carousel: The Video Carousel is a dynamic feature positioned prominently in Google SRP. This area showcases a selection of videos that are closely related to the search query. Search engine optimized videos have a higher chance of making it into the Google video carousel, increasing discoverability and overall impact.
Now that we’ve identified these three key goals on the Google Search Results Page, the next step is to optimize your videos for maximum impact. Beyond choosing the right keywords, there are several strategies for effective search engine optimization.
Use attractive and appropriate thumbnail images: Adding custom video thumbnail images is crucial to increasing click-through rates and overall viewer engagement. Instead of using a random frame from the video as a thumbnail, use a custom thumbnail that conveys the essence of the video content. Using strong visuals can encourage users to click and explore the content further.
Pay attention to video length: Striking the right balance in video length is crucial to the success of a video.
Videos that are too short may fail to convey a comprehensive message, while videos that are too long risk losing viewer interest.
Adapt the video length to the topic at hand. This will enhance the viewer experience, effectively convey the marketing message, and positively impact video ranking.
