Here are some of the biggest strategies that big e-commerce companies use to grow their sales. Small online retailers can benefit from them, too.
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Pay attention to abandoned baskets
One of the most common growth areas for online retailers is abandoned cart optimization. Shoppers come to your site, but something causes them to leave before making a purchase. This is a common problem for e-commerce sites — the average cart abandonment rate is nearly 70 percent , according to an analysis by the Baymard Institute , an independent web usability research institute that specializes in studying e-commerce user experience .
While you can never completely stop people from hesitating about a potential purchase, you can optimize your site to reduce cart abandonment and increase sales. According to a study by the Baymard Institute, eCommerce sites can increase conversions by 26% just by improving their checkout design .
One strategy is to offer quick registration, which allows customers to purchase products without having to spend time creating an account.
Editing the cart
On Weblium you can add, remove or change the position of any element, rewrite any text including the cart title itself, and create a unique style using the popup and side widget settings!
If shoppers do forget about their carts, there are ways to get them back. Major e-commerce sites like Amazon and Nike use email retargeting to remind shoppers about the item in their cart or similar items they might like. Create a sense of FOMO by warning them that the item is about to sell out.
FOMO (from English Fear of missing out) is an obsessive fear of missing out on an interesting event or a good opportunity. In fact, it is a syndrome of missed opportunity.
Add speed to your website
Instant gratification has become the norm, and online consumers are impatient. A Google study found that customers abandon a site if it takes more than three seconds to load. Not only that, customers lose trust in a site if it doesn’t load the first time.
Loading time can be fixed with the help of technical specialists macedonia phone number resource or simply use Weblium to create an online store. With our builder you get a fast site and satisfied customers.
In addition to being fast and reliable, your online store should be easy for customers to navigate. If it’s confusing or inconvenient, visitors will leave — especially if there are too many steps in the checkout process.
Go through the checkout process as if you were the buyer. Select the product and try to place the order. Write down any unclear wording, unnecessary steps or requests that may cause negativity. Analytics will also help you identify where customers most often drop out.
Use beautiful design and mobile optimization
Easy navigation and beautiful design led to a 64 percent increase in organic traffic for online stores, according to Google . Mobile optimization is becoming increasingly important, as 46 percent of consumers prefer to use their smartphone to make purchases, according to Google research .
To optimize for mobile devices, make sure your text is large enough to read, and your content is scrollable and sized appropriately for the screen. Avoid iFrames and Adobe Flash, which can slow down loading times.
Mobile and desktop version of the design
Our designer already has ready-made free templates that are adapted for the mobile version and will definitely appeal to your customers. You will only need to rewrite the text and add your product.
Payment process
For online shoppers, the risk of losing their credit card information plays a significant role in their decision-making. Potential buyers will not buy from you if they have even the slightest suspicion that the payment will be unsafe. According to the Baymard Institute , 17% of respondents abandoned their shopping carts because they did not trust the site with their payment information.
The institute’s research also found that 6% of shoppers abandoned their shopping carts due to insufficient payment options. Displaying secure payment options during checkout can help shoppers feel more comfortable with the checkout process. The more payment options you have, the more convenient it is for customers and potential customers to shop at your online store.
Over the past few months, we have been adding various payment methods for Weblium website owners. In July , May , and February , ЮKassa, PayPal, iDEAL, and other popular payment systems were added.
