What would someone visiting your site want to read about? This jordan phone number material is where keyword research comes into play again. You can find popular and relevant queries using Google Trends , a free tool that will show you the search volume for different keywords over time.
For example, if you work in the beauty industry, you can blog about the latest beauty trends. You can use keywords like “nails 2021” or “90s makeup.”
4. Invest in contextual advertising
Creating new pages and blogging to appear in search results is a good way to promote your site, but only one of many. But not everyone knows about the writing secrets that will help you grab the reader's attention .
Plus, writing unique and interesting articles takes a lot of time. It can take six months to a year to publish quality content before you start getting top rankings in search results.
This doesn’t mean you should give up blogging. However, if you want immediate results , you need to explore alternatives, including paid search advertising. Plus, 46% of all search clicks go to the first three positions in paid ads.
Paid search ads, or paid search advertising, are a way to get your site to the top of search engine results without having to wait for it to rank in organic search. All you have to do is create a Google Ads account , add an ad, bid on a keyword, and pay for placement.
You can find out the approximate price of each ad for the selected keywords:
Invest in contextual advertising
Let's say you sell pillows and want to attract new customers to your site. You can bid on the keyword "buy pillow." Google will place your site at the top of the search engine results page if you bid the highest.
Search results for the query buy pillow
5. Register with Google My Business
This promotion method is suitable for website owners who have a real physical address of an office or store. With Google My Business, any company can register for free and provide information about itself, its services, working hours, and add a link to its website. In addition, you can add images and communicate with customers, answering questions and reviews.
Register with Google My Business
Create a company profile
The clear advantage is that the search results page displays your business information at the very top of the regular search results, so you have the opportunity to be noticed and get traffic to your site. Google even provides directions to your location and a link to your site.
How does google my business work
6. Promotion in social networks (SMM)
Another surefire way to promote your website is through social media marketing. If you need to see the power of social media marketing, here are some statistics:
4 billion people , or more than half of the world's population, use social networks.
VKontakte is the most popular social network in Russia and has 72.9 million users.
60.7% of Instagram's audience in Russia are women, and 39.3% are men.
TikTok is visited by 33 million people monthly.
If you want your website to grow, especially if you sell something, you need to increase your social media following.
So the first step is to create social media profiles. To attract visitors to your site, tell about its existence in the profile description:
Creating social media profiles
Although VKontakte is the most popular platform, it does not mean that VKontakte is the best place to advertise your website. The reason? Different social platforms attract different audiences.
For example, the majority of VKontakte users are aged 25 to 34 ( 25.4% ), while 28% of Odnoklassniki's audience are men aged 35 to 44. If you're targeting Generation Z shoppers, you might want to consider Instagram or TikTok, platforms where zoomers spend their time.
The second step is to invest in social media advertising. For example, use targeted advertising on Facebook . It works on a bidding principle - advertisers bid on a number of ads depending on the target audience. Facebook advertising can narrow the audience to several hundred people depending on geography, interests, demographics, etc.
No matter who your audience is, social media is a great way to promote your website.
7. Connect with opinion leaders
Everyone would love for Elon Musk to tweet their website. Or at least for Nastya Ivleeva to share the link on Instagram. But it probably won't happen. Even though your website might be worthy of it.
The emergence of social networks like Instagram and TikTok has created a large number of microbloggers in different niches. There are chefs, artists, and even restorers with tens or hundreds of thousands of followers. There are athletes, civil activists, and programmers. Even participants in the reality show “The Bachelor” gain hundreds of thousands of followers after the season airs. And if you follow these influencers, you can count on collaborating with them.
Again, it doesn’t have to be someone like Oksana Samoylova or Dani Milokhin. You can contact opinion leaders in your industry who have a small but extremely loyal following. Such bloggers are called micro-influencers . It turns out that trust and close relationships with the audience are crucial for making a purchasing decision. At the same time, many micro-bloggers can work on a barter basis or for a small fee.
To search for bloggers, you can use special services, for example, Esayprbot . Here you can select a blogger by topic, number of subscribers and advertising format (for example, stories or posts).
Another way to find a loyal influencer is to look at the people who already follow you. The best influencers are the people who are already fans of your brand.
8. Get links to your site
We talked a little about search engines at the beginning. Google's algorithms evaluate several factors to determine how good your site is and whether it deserves to rank high in search engines.
Consistently creating great blog content and sharing it with the world is a great way to show Google that your site is trustworthy, but it's not the only way.
Another important Google ranking factor is the number of links pointing to your site. In other words, the more popular and authoritative sites that link to your site, the higher your chances of appearing high in search results.
There are several ways to get backlinks to your site:
Offer to write a guest post on someone else's site, telling about your business. Ask to leave a link to your site in the article.
Write a post with step-by-step instructions or useful statistics on a topic you know well. If other sites find the article useful, they will want to post links to it themselves.
Become a useful source of information for bloggers and journalists by offering authoritative information in exchange for a link.
Take discussions in popular groups, forums or comments on social networks. This way you can get as close to your audience as possible and help solve their problems.
Just as blogging takes time, building links takes time. Be patient – your efforts will pay off in the end.
Author
Lyudmila Kukharenko
Author of the Weblium blog
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