Example of a pop-up for subscribing to a blog
Example of a pop-up in a blog
Don't be afraid to offer to subscribe to you if your materials malta phone number material are useful to the reader. In the mailing list itself, collect digests of published materials for the week or send a letter about a new article in the blog.
Digest in the mailing list
Sample email with a digest of the best materials for the week
Affiliate mailings
Don't forget that there are always friendly companies with whom you can enter into partnership and exchange audiences. For example, a web design studio can tell you about quality hosting for sites, where it is best to place sites. And the letter from the hosting will contain information about who can create cool designs and layout pages.
Bottom line: you get a new audience and clients, your partner gets the same, and everyone ends up "in the black." Don't be afraid to exchange audiences.
Chat Capture
Another way to build a database for email newsletters is online chats. Clients contact the chat for help, and you ask them to leave their phone number and email. This will scare some people off, since they came to solve their problem, not to leave their data. The main thing here is to approach it creatively and correctly describe why you need the data.
Subscription via online chat
Alternatively, "Leave your email so we can contact you if you suddenly close the chat tab." In this case, clients will understand why you need their email and how it can help them.
After receiving mail via online chat, do not send advertising mailings or offers. Start doing this gradually, as clients are still "cold" enough for aggressive marketing.
Competitions
For those who already have an audience on social networks. Come up with a contest where one of the conditions will be to leave your email and subscribe to the newsletter. The client will understand what he is going for and what for - winning the contest. And in this way you are building up a base for e-mail newsletters in the future.
Let's sum it up
There are many ways to collect a database for email newsletters. It is important not only how you collect it, but also what you send to it. Letters with constant promotional offers have become boring and their open rate is minimal. Look towards an individual approach and unique newsletters. Come up with a highlight that will make people want to read you.
We will offer several options for “highlights”:
Author's letters. These can be letters from team members or the business owner. A mailing with the title: "Our marketer Dasha tells how she bought cheap tickets to Turkey" will work several times better than a similar letter with the subject: "3 tips on how to buy cheap tickets to Turkey".
Useful and relevant content. Invite your newsletter subscribers to read your book summaries or learn insights you gained at a recent conference.
