Content
How to Find a Blog Goal
A goal is what we do something for. Write down the goals you set for your blog. They can be quite simple or more complex:
The blog should convert the reader into a client; [the goal is to make money]
The blog should raise our site in the search engine due to the correct SEO articles; [goal - to earn]
Expert materials will increase trust in the company; [goal: to increase recognition and reputation]
A promoted blog will help us launch new company products easier and cheaper; [goal - to earn money]
As we can see, almost all goals contribute to increasing business earnings. This is how it should be ideally. Less experienced managers set the wrong goals, which will not help in increasing income:
Inform readers about new products; [purpose - ???]
Tell wow stories that are fun to read; [goal - ???]
To prove the benefits of the product through articles; [goal - ???]
All the goals you set should clearly show how they will help the business. Informing readers will not add a couple of percent to the income. The same goal can be presented differently: "Let's tell how the product will be useful to a real reader in his life." Now from the usual "inform" we have changed the goal to "bring benefit with the help of the product." And this will look more like a business goal for a blog.
Remember. Initially, you need to write down the goals for the blog. Each of them should be useful for the business. The right goals will set the right vector for the blog's development.
Examples of blog topics
You can choose one topic and constantly write materials only on it, or combine several for variety.
News
The simplest and at the same time the most difficult topic. It is not so difficult to search for news on the Internet, but it should appear in the blog immediately. If the news is interesting, then it will be known within a couple of hours. You need to write your own post about it.
log code example blog
The magazine "KOD" quickly responds to news in the IT macedonia phone number material sphere and publishes them in its blog . Each publication is prepared according to a certain algorithm - you can take note. There is a title, and then the text is divided into several logical paragraphs "What", "How", "Who" and a link to the source "More details". Such publications require a minimum of work from the author, which speeds up the publication of subsequent materials.
Example of a news blog
Longreads
Short notes used to be popular, then medium-sized articles sized for 1-2 monitor screens, now the era of longreads has arrived. Longread is a full-fledged material that fully reveals the topic from different sides and with all the nuances.
For example, there is a topic: "Which monitor to choose for a computer". A regular article will answer the reader's main questions:
What is a monitor for?
What are the main characteristics that a monitor should have?
Where to view and compare prices
Examples of good monitors
And now a longread that provides all the information on the topic:
What types of monitors are there and what is the difference between them
What is GHz in monitor specifications and what does it affect
Which diagonal to choose for your tasks
How does a monitor affect vision and will the most expensive monitor help save vision
Where to buy a monitor: in local stores, order abroad or buy a used one
A selection of decent monitors for office and gaming
And you can also sketch out subtopics that will further expand on the topic of monitors. After reading such an article, the reader will understand what he wants to buy as a result.
Even a topic like “Is it possible to split a pill” can be written in a longread with evidence and examples, as T-Zh magazine did .
example of a longread
Collections or lists
Skillsetter.io conducted a study of articles published on vc.ru. They analyzed 3,424 posts and identified some facts. Materials with lists are in second place among all categories in terms of adding to saves.
If you want your articles to be saved and reposted, write lists on your blog. We also published our list of tools for a budding startup on vc.ru. The results were: 1000+ views, 10 likes, 3 reposts, and 77 saves to bookmarks.
