How it works. An article with the topic: "8 industries where 3D design helps business" is published in the blog . One example of an industry will be the work of a design studio. It turns out that the content is useful to the reader and he does not understand that this article is advertising. But he sees the work of the studio , and perhaps wants to learn more about it and order 3D design from it.
The cost of native integrations has no limit. It all depends on the blog's traffic and its subject matter.
In 2020, Lifehacker and Moscow State University conducted a study of native advertising in Russia. Some interesting facts:
81% of native placements were made in articles, the netherlands phone number material rest in special projects, games, cards, tests, podcasts and videos
The most popular category of advertisers is "Education and Employment Services"
Only 33% of the materials were entirely dedicated to the advertiser, with the rest containing minor references
These mentions took up at least a paragraph in 46% of publications
There is definitely interest in this type of advertising and there are enough advertisers. And the fact that the material will only have a couple of advertising paragraphs makes this type of income ideal for both the reader and the blog author.
Contextual advertising
The easiest way to earn income from a blog. It is enough that 1000 users visit the site daily and codes from advertising networks are installed - Google or Yandex.
advertising banner example
What does an advertising banner look like?
Let's give another example of how much you can earn annually from one website in the automotive industry that is viewed 50,000 times a month.
Income from adsense
Every year more and more people install ad blockers like AdBlock. You will not receive income for such users, because they do not see ads. You should not make contextual advertising the only way to earn money from a blog. It can be used as an addition to other methods.
Direct sale of goods and services
When you run an author's blog, it will be easier to sell your products and services. The audience trusts you and will be happy to buy something.
For example, you run a travel blog. Look for products that you can sell to tourists: equipment, food, maps of the area, and sell them through blog posts. In addition to products, you can sell services for developing travel routes.
Essentially, it's native advertising, but you're the advertiser.
Selling info products, or monetizing content
Several EdTech companies conducted a study and calculated that the volume of the Russian online education market in 2021 will reach $727.5 million.
online education market size
Nowadays, many people make educational programs and sell them to their readers. These can be either personal courses or partner courses.
If the blog author is an expert in a niche where something can be taught, you can sell courses.
Earnings from affiliate programs
It works quite simply. Find sites with products or services that blog readers might like and get a special link. If someone buys from it, you get %.
For example, Weblium also has an affiliate program . We pay 35% for everyone who subscribes to our website builder using your referral link and 50% if there are more than 70 such sales.
weblium affiliate program
The cheapest plan costs $15 and you will get $5.25 from it. For example, 50 sales per month will bring $262.5 in affiliate network deductions, which is a great indicator for additional income from a blog.
Donations from readers as earnings on a blog
When a blog publishes unique content that benefits the reader, he will be grateful and want to support its author. Create a donation form and any user will be able to send you some money. These payments can be made regular, like a subscription to a service.
An example of the well-known media outlet Meduza. According to the law, it was recognized as a foreign agent and lost almost all advertisers. It had to ask readers to send donations to stay afloat. A few days after announcing the fundraising, Meduza was supported by more than 80 thousand people .
Donations from readers
The method of making money on a blog using donations works, but for this you need readers to trust you and see the value of your work.
As a result
There are many ways to make money on a blog. Which one to choose is up to you: all at once or start with one and then add the rest. It is best to test different methods. In one month, connect contextual advertising, and in the next, launch your course. As a result, it will be clear what brings in more money and make this option your main bet.
