Similarities
In many cases, these two types of marketing intersect. Additionally, one company can implement both initiatives, e.g. in the work of an architect or interior designer. They can direct their services to both companies and private clients.
SEO in Marketing Channels
The first step in both models is to analyze the competition. Then, you should examine possible communication channels.
For B2B:
The goal of SEO is to create awareness of the need for changes in the brand, and then determine the type of sales strategy. These are therefore activities in the field of:
lead generation , or acquiring leads (contacts) to potential indonesia mobile phone number customers interested in our offer. The goal is to acquire traffic to the site and then obtain information. These are all kinds of registration panels or contact forms.
content marketing , which focuses on content. Creating interesting publications aims to attract and retain the attention of recipients. Content on the web is considered to be articles, films, presentations, graphics, etc.
PPC campaigns , or paid advertising on the web, which is based on generating conversions. In this case, you pay for interaction, not for views.
social selling, which involves using the potential of social media to find customers. Through them, you can build trust between the brand and the customer more easily.
e-mail marketing – this is a tool often overlooked, but it is worth remembering, because it does not consume many resources. It is a type of automated strategy that is to present and encourage people to consider our offer.
running a blog , which is one of the basic promotional tools. Regularly publishing entries generates organic traffic from search engines and also directs it to our website.
In numbers:
91% of companies use content marketing activities.
75% of distribution methods are e-mail marketing, 45% blogging, 40% social selling.
For B2C:
SEO in this context is based on less formal language – industry jargon won’t work here. By putting heart before mind, you can reach for the same communication channels, but they must be highly personalized and take into account user experience . So in this case, mass media play a greater role.
