Source
Impact: Reinforces customer loyalty and incentivizes repeat purchases, enhancing brand loyalty.
Using Brevo’s loyalty platform, you can easily design a custom program that celebrates customer milestones with flexible rules, program tiers, and personalized offers—fostering deeper connections and making customers feel truly valued.
12. Automated A/B testing for workflow optimization
Testing different elements of your workflows can reveal insights list of bahrain cell phone numbers into what resonates with your audience. A/B testing allows you to compare variations within your automation workflows, such as timings or discount amounts, to see which version drives better engagement and conversions.
Example: An online pet supplies store tests whether including emojis in its subject lines drives better open rates and conversions.
Trigger: Randomly assign newly acquired contacts to path A or path B in an equal split.
Path A: Send a welcome email with the subject line "Welcome to Pets R Us]! Discover the Best for Your Pet"
Path B: Send a welcome email with the subject line: "
Welcome to Pets R Us]! Discover the Best for Your Pet 
"Final Step: Monitor and compare engagement metrics to identify the best-performing approach.
Impact: Optimizes messaging strategies and boosts engagement rates, increasing the efficiency of all automatedDownload our 2025 Holiday Marketing Calendar, complete with all of next year’s important marketing dates. Even better, we’ve put together tips for each month to help you create timely and impactful marketing campaigns.
Holiday marketing, be it for Mother’s Day, Christmas, Valentine’s Day, or Black Friday, is one of the best ways to connect with customers. It’s also the time when shoppers are most engaged and ready to make a purchase.
But just remembering the dates isn’t enough. You also have to prep your inventory, plan your marketing campaigns, and then drive conversions!
To make things easier, we put together a calendar with this year's key marketing dates. In the 2025 Holiday Marketing Calendar, you’ll find:
The most important events that generate sales (holidays, seasonal sales, non-work holidays, etc.)
Key dates for marketing campaigns and audience engagement (sporting events, month-long observances, and lesser-known holidays)
