In the U.S. alone, total holiday sales reach up to $719 billion . That figure is about 23% of the total annual sales in the country, which is just over $3 trillion .
On the other hand, the Internet has also changed the way people buy their Christmas gifts.
In 2018, Christmas hong kong consumer mobile number list shopping e-commerce grew by 16.6% compared to the previous year. In fact, many experts expect this trend to continue in the future.
As more people shift to online shopping, brands will need to adopt new marketing strategies.
Email marketing has always been popular. But the significant rise of instant messaging apps means you'll need to rethink how you approach your strategy.
Not sure where to start? Don’t worry. In this article, we’ll cover eight ways you can use instant messaging apps to boost your holiday email marketing.
Christmas email marketing strategy: email or messaging apps?
For most brands, email marketing is the standard for seasonal marketing. After all, holiday sales account for 20% of all sales, according to the National Retail Federation .
And so, while emails have been a staple for many marketers, messaging apps have only recently taken center stage.
Apps like Facebook Messenger and WeChat have seen steady growth in user numbers.
Research also shows that these apps have 20% more monthly active users than social networking sites.
What’s even more impressive is the engagement with messaging apps. According to a Frost & Sullivan study, mobile messages have a 98% open rate.
Email marketing campaigns, on the other hand, have an average open rate of 20%.
So does this mean you should give up on email marketing campaigns and move to messaging apps?
