When you adopt a multi-channel strategy, you start selling through different channels and you have no real knowledge of the status of your stock. On the contrary, an omnichannel and unified communication strategy allows you to synchronize sales through all contact points and have certainty about the stock available.
4. Superior customer experience
It is estimated that around 90% of customers feel frustrated by having to repeat their problems several times to the same company , something that usually happens when companies do not have an omnichannel strategy.
