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Once you have managed to convert those visitors into leads, the next step is to transform them into customers, but what is the most effective way to achieve this? Well, to achieve this, you have to use a series of marketing tools that help move those customers forward in the purchasing process:
CRM : Integrating a CRM will allow you to know which leads bring in the best potential clients so your sales team can focus on them.
Lead qualification : Your company may get a lot of leads, but do you really know how many of them have a real chance of becoming customers? You have to evaluate each contact to identify which ones you should devote more effort and resources to.
Marketing automation : Imagine that one of your visitors has downloaded some of your content a while ago and you have been following up with them via email, but at some point you notice that they have visited one of your pages or followed you on social media. You might want to send them a personalized email.
To delight or to retain
It is very important to work with customers in all processes , since what we are looking for are satisfied customers who recommend our brand, service or product and who become promoters. Some of the tools we use to build loyalty in inbound marketing are social networks, smart content , events, email marketing, etc.
It is important to keep your customers list of democratic republic of the congo consumer email satisfied , offer useful and interesting information and take care of your potential prescribers to convert sales into recommendations. Keep in mind that to achieve sales through inbound marketing , coordination is very important , so everything must be perfectly integrated.
Nowadays, you can no longer have a discussion without someone pulling out their mobile phone and checking some detail within seconds. That change has also affected our shopping habits .
We now have much more ability to research before making a decision and it is logical to think that if the way we buy has changed, the way we sell must also change .
The marketing world has had to adapt to this new reality, which is why new proposals have appeared. For some years now, for example, we are tired of hearing about inbound marketing , but are we clear about what it consists of? Through these 10 questions , we want to guide you so that you can understand once and for all what inbound marketing is and if it can be a useful tool for your brand.
