Objectives : Like all other business decisions made in companies, those related to the field of communication must also respond to objectives, which must be consistent with the general objectives of the company.
Communication axes : are the key ideas that, emanating from the business objectives, must be transmitted by the organization in all its activities,
Messages : They provide coherence and credibility and are expressed in the most effective media in each case in order to avoid communication dispersion and convey a uniform and appropriate image of the organization.
Strategies : this involves selecting the appropriate channels for developing the communication plan at all times (public relations, institutional relations, advertising, marketing, internal communication channels, etc.).
Actions : to be carried out to implement the previously defined strategies.
Advantages of implementing a communication plan
It brings order and coherence to the organization of tasks , ensuring that they are all carried out in a coherent manner and directed towards the established objectives.
It facilitates orientation and prevents democratic republic of the congo email address the dispersion into which we can find ourselves immersed by the whirlwind of everyday life.
It allows work to be carried out in a systematic and methodical manner, which means more efficient management of processes , freeing up human and material resources.
It promotes the participation of the receiver, so that he or she intervenes directly in the communication process.
It involves monitoring and evaluating processes, thereby establishing a system of continuous improvement of communication policy in search of ever-increasing quality.
Traditionally, the term 'investing in communication' is often confused with investing in advertising , social networks, events or public relations, when we are really talking about tools that are used to carry out a global communication strategy.
Taking this issue into account, anyone can come to the conclusion that devoting effort and budget allocation to the use of these instruments unilaterally and individually is pointless , although there are still companies and organizations that act in this way, assuming that they need crutches without having gone to the traumatologist.
Just as it is not recommended to take medication without a doctor's prescription, the most advisable thing when it comes to communication issues is to put yourself in the hands of professionals.
