Vitor Pecanha
Jan 24, 22 | 10 min read
Find out how much it's worth to invest in Google Ads this year
Reading time: 8 minutes
Building a successful business is not easy these days and developing a product or service with the potential to set a new standard of quality is just the start of your journey.
Ensuring that the people who need your solution know how to access it is just as challenging, which is why it is crucial to be insightful when choosing the right Digital Marketing solutions .
For many years, Google Ads was considered an list of turkey consumer email absolute staple without which marketing initiatives could not be considered complete.
But what about now? After all, a lot has changed in the digital landscape since Google first launched Google Ads (formerly Google Adwords) back in 2000.
As we move into 2022, it’s natural to wonder if a service that’s been around for over 20 years is still worth it , regardless of how widely used it may be right now.
That's why in this comprehensive article we'll tell you everything you need to know.
Read to the end!
How does Google Ads work?
How to get started with Google Ads?
Is Google Ads worth it today?
Google Ads vs. SEO: Is SEO Still Important?
Conclusion: Comprehensive marketing campaigns are your best bet
How does Google Ads work?
Google Ads remains one of the most popular and widely used pay-per-click advertising options around the world and it still works, essentially, the same way it always has.
Google Ads users select keywords or key phrases they would like to rank for in relevant Google searches . They then bid for them by placing bids on how much they are willing to pay each time one of their associated ads receives a click.
Once a particular Google ad is active you get the chance to appear at the top of relevant searches in the Google ad bank.
The ad bank is always displayed above Google's organic search results listing, giving the included links a great chance to drive web traffic and convert it into sales .
Ads may also appear on many other Google features and apps. These include:
Google Maps ;
Google Play;
Google Images;
Google Shopping .
You can even expand the potential reach of your ads so they appear when your target audience watches videos on YouTube, checks their Gmail, or spends time on many of their favorite websites.
When a user clicks on one of your ads — regardless of where it appeared on the Google Display Network — you are charged the amount you bid for the associated keyword or keyphrase.
You never have to pay for ads that are displayed and no one clicks on them, but you do have to pay regardless of whether that click converts to a sale.
How to get started with Google Ads?
Like all products and interfaces within the Google network, it's very easy to set up Google Ads if you haven't already.
Naturally, you’ll want to start by developing a basic understanding of SEM and choosing your keywords carefully . Dividing your products into neat categories and subcategories is a great way to make sure you cover all your bases.
Then, once you're ready to launch your campaign, set your budget, select your desired keywords, and place bids according to the funds you've allocated to your project.
Next, specify how you want your ads to appear on the Google Network by selecting the match type (broad, exact, etc.).
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Finally, create your ads, activate your campaign and monitor it to see how things are going. That's it, that's it!
Complete guide to Google Ads banner
Is Google Ads worth it today?
With over 3.5 billion daily users and over 1.2 trillion queries per year , Google is by far the most popular and widely used search network in the world.
Every second, 40,000 searches are made on Google , each linked to a person who could very well be looking for the exact products or services you sell.
So, is Google Ads worth it in 2022? Yes , it is! And that won’t change anytime soon. Therefore, it’s a good idea to include paid ads in your marketing campaign.
Below we will detail 8 benefits that Google Ads offers. Keep reading!
