Develop Content What do different generations prefer?
# Reputation or recommendations from colleagues?
We always say that the marketing field is changing, dynamic, shifting . Well, based on a study carried out by The Economist Group in association with the communications company Peppercom, summarized in this infographic , those who are dedicated to marketing and B2B content marketing, must be even more attentive to learn how to create content .
This study revealed that the content preferred by Next Generation companies (those with up to ten years of experience) may not always coincide with what Business Veterans (with more than 10 years of experience) prefer. In other words, it opens up the possibility of having to think of content according to the experience and lifetime of the client.
Does this surprise you? I invite you to list of guyana consumer email review these statistics to know how to handle yourself:
Develop Content What do different generations prefer?
The best way to get a sense of data is usually to see it in hard numbers. 69% of business veterans are disenchanted by content that contains a sales pitch, while the next generation is 46% more likely to be disenchanted with content that contains a sales pitch . Both generations prefer article-based content, although to varying degrees: 91% of the more experienced and 69% of the younger generation.
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Finding useful research reports and white papers is more highly regarded by business veterans. While younger generations, with 21% in favor, look more favorably on creating a content strategy based on video, a fact that should be taken into account when creating content . Meanwhile, for 57% of the more experienced, spending at least 4 hours a week researching business content is very important.
