Competitor analysis as part of SWOT

sakib36 · Post by **sakib36** » Thu Mar 27, 2025 7:17 am

This was the title of my presentation at the DSM19 Conference , Digital & Social Media Marketing Day, held on May 15th and 16th, entirely online and free of charge, with no less than 30,000 registrants. An event in which I shared the program with 31 professionals and in buy phone number list which, between all of us, we delivered more than 154 hours of 100% practical training on digital marketing, social media, storytelling, SEO, SEM, affiliate marketing, blogging... (If you couldn't attend, you can purchase all the conference videos and presentations here ).

But let's get to the point: what is a competitive benchmark? As I mentioned during my presentation, I admit I don't like this term at all: a competitive benchmark is nothing more (or less) than an environmental analysis to determine how the competition is operating, in this specific case on social media.

This analysis serves to identify best practices, detect opportunities, anticipate errors, learn to improve, and strengthen your unique value. Caution: this isn't about copying the competition, far from it. Nor is it a task that should be done once and for all: the ideal is to conduct an initial analysis, in the initial phase of developing your social media strategy, and repeat it periodically to assess your performance against the competition and continue learning and improving.

In turn, it is part of the SWOT analysis. That is, the diagnosis of favorable and unfavorable elements to take into account, in this case, in the external sphere of the brand. SWOT is simply an acronym for the terms Strengths, Weaknesses, Opportunities, and Threats, which is graphically represented by a matrix in which the elements are presented opposite each other in groups of pairs. Threats and Opportunities refer to the external sphere (the market, sector, environment, and competition the company faces); and Weaknesses and Strengths refer to the internal sphere (the company's current situation, including organizational and financial aspects).