The main objective of Relationship Marketing is to cultivate and increase the value of the established relationship. Unlike traditional marketing , the focus of companies shifts from the product and sales activity to the customer, establishing a more personalized conversation, before even trying to sell the product.
Encouraging brand loyalty and repeat business.
All types of companies, small and large, can enjoy the benefits of relationship marketing, applying some fundamental techniques to make their customers feel considered and heard.
But what are these advantages?
Saving time and money (usually keeping a customer is much cheaper than acquiring a new one);
Increased brand awareness, thanks to positive word of mouth from customers;
Positive effects on your brand's reputation through customer testimonials (the loyal customer actually becomes your free promoter of the brand with whom they had a convincing purchasing experience);
Developing a community of people around your brand who will remain loyal and want to interact with your company.
It must be said that loyal customers offer much more value to your brand than new ones, and when they come back to you, they tend to buy your products or services more regularly and are more likely to promote your activity to their network of contacts.
Relationship Marketing Tools
To get to know your customers and make your relationship buy phone number list with them mutually beneficial, you can use a number of tools. We are referring in particular to CRM solutions, which are all those tools used by companies to enable and support relationship marketing.
There are many CRM software tools that make it easy to organize and track customer data, including sales, demographics, and customer service communications. In addition to CRM software, the most commonly used tools include:
Customer service (through chat, SMS, email, bot, social network, etc. you can solve the needs of each user, making communication one-to-one);
Social media (take advantage of Facebook groups, online tutorials and share engaging and fun videos);
E-mail marketing and newsletters (create personalized promotional or information campaigns, aimed at potentially interested contacts);
Webinars, guides, free e-books, to inform consumers about the use of the products/services purchased, thus helping to improve their experience;
Surveys (ask questions to get useful feedback to understand whether or not you like what you propose and perhaps give rise to new winning business ideas);
Loyalty cards, prizes and gifts to reward the most loyal customers;
Events (to have a more direct relationship with your customers and add value to their experience), so that you encourage them, for example, to use a discount coupon or try a new product or service;
Helpful blog posts (post them regularly and share them on social media, increasing traffic to your website and interactions from your customers).
- Board index
- All times are UTC
- Delete cookies
- Contact us