2. Build an omnichannel experience and increase customer loyalty
Omnichannel is currently the main trend in customer communication. In short, it is about aligning all of a company's communication channels under a comprehensive approach, providing continuity to interactions regardless of the medium used.

By adopting an omnichannel approach, companies can retain up to 89% of their customers and, considering that attracting new consumers can be up to 25 times more expensive than retaining existing ones, omnichannel is a key factor when it comes to increasing the profitability of a business.