Why is this important for SEO professionals?

[samiaseo75]

The sooner you understand the online environment, the faster you can identify opportunities and potential gaps that your competition may have overlooked.

Examples and benefits
Analyzing your competitors' backlink profiles can reveal great opportunities for new backlinks and boost your website's authority.

You can also use tools like SimilarWeb to assess the home owner data networks and channels your competitors are investing in (and which are delivering the best results organically).

By delving deeper into 3C research, you gain deeper insights that connect SEO to a broader business strategy and deliver greater value to the brands you work with.

Segmentation and targeting
Segmentation involves dividing the overall market (for example, every football player on the planet) into smaller, more manageable segments (for example, football players under 20).

Targeting focuses on selecting the most lucrative segments to pursue based on growth potential, market fit, and size.

By identifying which customer segments are most important to your business, you can create highly targeted organic strategies and focus your efforts on the right audience.