Idyllic beaches, businessmen shaking hands, telephone operators with a perfect smile and visibly happy clients and families… These are just some of the most common images that we are used to seeing in our daily lives. Apparently, “normal people like us” who are passionately dedicated to the work they are doing. Despite wanting to give that kind of appearance, nothing in these images is accidental , but the vast majority of the public they are aimed at no longer bother to take this into account.
Once again, advertising and communication strategies come into play. If we analyse it carefully, each of these photographs is the final result that the company “guarantees” its clients will obtain djibouti email list thanks to them. Whether they are positive or negative images, with the purpose of solving a problem, the main objective is to bring users to the companies.
If you want to save money on creating your own images, buying stock is the most affordable option, but don't forget to differentiate yourself. Copywriting and graphic editing are even more important than the image itself.
80% of companies have access to the same stock images, and they use them indiscriminately, even if they are competitors . Sometimes it is even funny to compare them. What's more, there are extraordinary cases like that of Ariane, The Overexposed Model , who has a legion of followers and lends her face to hundreds of advertisements around the world.
The (ab)use of stock images
There are hundreds of models in stock photos, but none of them represent your organization, your employees, or your clients. When you use them, you are giving them a very clear spokesperson capacity and they are NOT productive , since their main objective of “everything pretty, everything perfect, everyone perfect” is not reality.
The choice, care and treatment of these images are not decisions to be taken lightly, since perhaps at a communicative level this image does not fit your objectives, nor your audience. And if all companies have the same image, why should we talk about credibility anymore.
