Construction of an e-commerce site for Ferretería Turró, SA

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The current digital age has revolutionized the behavior of companies that face the challenge of creating new business formats to improve sales processes, taking into account the new digital customer. For this reason, companies are developing a multi-channel sales strategy aimed at integrating the physical and online sales channels, thus creating a platform for online sales . However, creating an e-commerce site is not enough to build a brand image, and this is where the time you invest in the store and your search engine presence come into play.

In the following post, we'll show you the most important tools for promoting and positioning your online store from scratch . We'll also show you how the online hardware store Turró , a hardware store in Salt, successfully adapted to the new digital era by reinventing its business and positioning itself through various SEO techniques.

Historical evolution of the Turró hardware store
Comercial Turró is a traditional hardware store in Girona , specializing in the sale and rental of construction machinery, tools, and equipment. The colombia mobile database hardware store suffered from the economic crisis in the construction sector and the impact of new technologies. However, it is a clear success story of business reinvention and digitalization in line with new market conditions.

Comercial Turró's digital transformation process
With the economic crisis in the construction sector and the impact of new technologies, the hardware store had the option of reinventing itself and digitalizing its business for the times , or closing, as many companies did. It was at this point that Turró hardware store decided to create an online sales platform , offering a wide catalog of quality products and brands at more competitive prices.

Once they created their online sales platform, also known as e-commerce , they saw the need to promote their business to position it in search engines and eventually sell some of their products through this new digital channel. The process of creating an online store is very easy compared to the entire process of making the page visible . This is where all the SEO positioning techniques we'll discuss below come into play .

SEO positioning techniques
E-commerce offers great opportunities to tap into new audiences, expand your business, and increase sales, but how do we do it? What advertising will we use to promote our company in the new digital environment? These are some of the questions you're probably asking yourself if you're developing strategies to sell online .

Before we begin, it's important to note that SEO is the optimization performed on a page to ensure that your products, services, or brand appear in search engines. There are two main types of SEO: On-Page SEO , optimization within a website for search engines and user experience, and Off-Page SEO , everything that happens around our website and that is beyond our control.

Following this subdivision, we're going to tell you about the tools the hardware store used, and of course continues to use, to position its business online.