These online activities are much more accessible than traditional marketing (e.g. print, billboards, radio and TV advertising, etc.) Additionally, digital marketing provides deeper insights and analytics than traditional advertising.
Historically, architectural firms have used the following methods to attract new business.
Referrals
Relationship
Repeat customers
While these are great ways to build relationships, they are passive bulgaria phone number list and require pre-existing connections, which is not always the case for new businesses.
Digital Marketing Guide for Architecture
To be proactive, architectural firms should use the following strategies:
Content Marketing
SEO
SEM
PPC
Social Media Marketing
Email Marketing
Lead generation/funnels
Video Marketing
Marketing automation
Events and webinars
Online Business Ads
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