• Why They Matter: Each backlink is like a vote of confidence from another site. If a credible blog or major news outlet links to you, Google interprets that as a sign you’re trustworthy and relevant.
• How To Get Them:
1. Guest Posting: Write a valuable article for another fast food email list site in your niche. Insert a link back to your site.
2. PR and Outreach: Pitch journalists or influencers when you have a newsworthy story.
3. Partnerships: Collaborate with complementary businesses or organizations.
4.2 Social Signals (While Not a Direct Ranking Factor)
Despite rumors, social media “likes” aren’t a direct Google ranking factor. However, a strong social presence can lead to more visibility, shares and eventually brand recognition, which can earn you more backlinks. So, no, you can’t spam your way to Google’s good graces with 10,000 fake Facebook likes. But a real, engaged audience can help your content spread.