BECAUSE B2B BUYER BEHAVIOURAL DATA SAYS SOMETHING ELSE
Here is one of the many researches on the topic by Econsultancy:
93 % of B2B buyers start their purchasing process with a Google search.
84 % of B2B purchasing decision makers research online to find the offers that best suit their needs.
60 % of B2B buyers prefer to do their own online research to evaluate alternatives on their own before meeting with a salesperson.
In light of these data, the importance of being strategically and professionally present on digital channels is VERY CLEAR.
Those who make purchases in the B2B sector, afghanistan phone number library therefore, mainly find new suppliers or evaluate the alternatives present on the market mainly on:
GOOGLE (World's #1 Search Engine)
LINKEDIN (1st Professional Social Network in the World)
I have some bad news though... Today it is no longer enough to be there...
We need to be present with a well-defined strategy and a solid execution plan , let's now see some ideas on how to set up our B2B DIGITAL MARKETING plan
Index:
How B2B purchasing behaviors have changed (with the advent of digital)
So what is a B2B (online) buyer looking for?
B2B Digital Marketing Operational Tactics
Google Marketing
LinkedIn Marketing
Website optimized for B2B companies
B2B Marketing Automation
The Real Purpose of B2B Digital Marketing
How B2B purchasing behaviors have changed (with the advent of digital)
[ back to index ]
Before the revolution brought by the Internet, all a B2B Buyer could do was meet with the “sellers” sometimes on pre-established days (those who are a few years older will remember signs similar to this one in the company.
talk to them to find information, technical details of the products, prices, market news and last but not least evaluate alternatives (usually few).
Today everything has changed, we are in a COMPLETELY DIFFERENT scenario
With the advent of DIGITAL, today, a B2B Buyer has all the information he wants at the click of a mouse, he no longer needs to physically meet the "gentlemen representatives" for this first phase of the purchasing process.
