How to use Digital Marketing in times of crisis

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aktAkterSabiha10
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Joined: Mon Dec 09, 2024 4:22 am

How to use Digital Marketing in times of crisis

Post by aktAkterSabiha10 »

Exploiting digital marketing in these situations is very important because it allows immediate and functional communication. In times of crisis it is essential to plan new activities, produce immediate informative content such as videos, infographics and offer business solutions capable of strengthening brand reputation.

As we have specified in the previous paragraphs, it is important not canada telegram data to be unprepared and to follow a defined business strategy aligned with an extraordinary communication plan. In these cases, the help of automated programs and software that support the activities of your employees, such as chatbots, CRM software and marketing automation platforms, is essential.

Inserting a chatbot into your website is very useful because it allows you to respond to every user interaction and supports commercial activities even when your employees are unable to carry out all the activities, as in this period of health emergency.


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After an initial automated contact, it is possible to provide content through the channels mentioned in the previous paragraph and organize weekly calls with prospects.

CRM software and marketing automation platforms help you manage the onboarding of potential customers and allow you to obtain all the information necessary to analyze a prospect's data and create an efficient communication plan.The blog is an excellent tool for sharing information resources with your target audience , useful in a period of crisis like the one all companies are experiencing at the moment.

Even more effective are online events . Today, in fact, there are several platforms available that can be used to create events of this type , where it is possible to independently choose the specific requirements of an event such as target, times, sessions, communication methods and much more.

Here is an overview of the main online event formats .
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