The first thing we might think about is that the presence on social networks or the digital world in general no longer depends so much on a company but is already part of the jordan phone number library daily habits of any person, including the professional who buys from us. People decide to invest (on average) an hour and a half a day connected, many will only look for entertainment but there will be others who will want to take advantage of that hour and a half to inform themselves or even train themselves to advance.
On the other hand, if we are not there, that time will be taken by our competitors... let's not doubt it.
Contents hide
1. Incorporation of new professional profiles.
2. Adjust Expectations on B2B/Industrial Social Media.
3. B2B / Industrial Sales Cycle.
4. Personalization of content and conversation.
5. Not everything is Linkedin.
6. Operational Support.
7. Measure impact.
Incorporation of new professional profiles.
The incorporation into the professional world and into decision-making of new generational profiles that are more inclined to digital connection and use is very clear.
Their habits and expertise in constant online searches mean that any company is or will be constantly checking up on its competitors. This point makes it potentially very important to promote social media in B2B/Industrial.
On the other hand, social networks, which are so popular with this audience, are a good channel for capturing internal positions for the company. The brand should not only talk to clients, but also to potential collaborators, making this channel the ideal one for approaching an audience that is younger, more active.
Setting Expectations on B2B/Industrial Social Media.
Expectations are a key point to understand the importance of promoting social media in B2B and industrial worlds. From our professional point of view, you should not expect sales to be the ultimate goal (unless your business model is that, like an e-commerce). It is not a direct sales channel, but it is a very good tool for our omnichannel branding strategy to take advantage of a new channel to maintain a conversation, through content, with your client.
