The Skills of the New B2B Marketing Professional
This speed is undoubtedly malta phone number library determined by the new digital habits of companies and end consumers, which mean that the form of relationship must also evolve on the side of the “supplier” and its technological tools.
The problem is that the speed of the consumer is difficult for most companies to keep up with, and even more so for B2B or industrial companies. No matter how much technology is available, if the application needs are not known, if people are not motivated and empowered to use it and if they are not curious enough to find the right tool, it will be difficult to get any results from it.
Those of us who have been in the world of customer relations (Marketing or sales) for more than 10 years have suddenly been faced with this "competency" challenge: the need to know these tools before using them.
The marketing departments of large companies already have large technology departments with technical profiles that analyze, test and implement these tools in a very natural and agile way, but what about the rest of the mundane people?
The answer is “as best we can.” In my experience helping companies develop their digital B2B Marketing and Sales strategy, I always come across these questions from my clients: What is the technology needed for this? And of course, I answer them: What is the need for this and what are the skills needed to execute it with value?
Apart from spending a lot of time researching to learn about them and test them, it is materially impossible to master them all, so we manage our own stack . And what is a stack ? Well, in mundane language, your traditional emergency kit is another very marketing term that details those technological tools that you trust, that you have already tested and that you recommend for specific needs. We will soon tell you about our own BtrueB STACK.
Whenever I hear the phrase that half of the professions of the future have not yet been invented and on the other hand I meet and collaborate with professional intermediaries who provide value through knowledge based on the need (personal shoppers for fashion, printing, renovation, real estate, raw materials, etc.)
