In case you need to evaluate the purchase of an IP, I personally consider evaluating the localization of your target. If my business is in Italy, I will buy an Italian IP, if in Germany, a German one and so on.
For some local SEO projects we noticed that an IP located in the country, compared to a foreign IP, had an impact on organic positioning.
How to monitor your web server performance metrics?
If your project is expected to grow in terms of traffic and users, it is necessary to constantly monitor the server load to avoid operational downtime.
To monitor the server-side workload there are several tools that service providers make available. Very simply what you can check is the CPU and RAM load, if you notice that they often reach 100% you should consider an upgrade in time.
You may also be able to download the access log to measure Philippines Phone Numbers the health of the server, but these files are not always accessible, especially on shared hosting.
Hardware resources also affect the usability of the CMS backend, so if you notice frequent slowdowns that you didn't have before, contact your system administrator immediately to check and possibly upgrade.
I also recommend activating a free uptime service that checks that your site is always reachable: UptimeRobot .
There are also advanced monitoring systems that allow you to check the status of various services such as: PHP, MySQL, Web Server etc., but obviously we are talking about systems that need to be integrated ad hoc on individual projects.
It is worth it if the site needs to be constantly operational.
Also, don’t forget that CMS upgrades can consume more resources over time, so be sure to monitor when you update.
How to best manage server cache?
There are different ways to manage the cache, and each project may require a custom configuration. In technical terms, this is called “tuning cache”.
Depending on the type of infrastructure, you can define the cache at the server level or at the browser level. The second is the most widespread, since it is also the easiest to configure as it only requires the installation of a plugin.
The most famous and the one I recommend is WP Rocket as it is very simple to set up and does not require any particular skills.
I also remember that for e-commerce projects cache management is more “complex”, therefore the advice is to always be followed by a professional.
Precisely on this last point we can report a recent case study we worked on. After careful attention to the CMS backend and configuration of the various plugins for the advanced management of Varnish Cache through WP Rocket, we realized that the VPS server configurations did not communicate well with the WordPress installation of the client website, therefore every time an article was published, the latter went into error 404 as the server did not clean the Varnish cache.
This issue caused the client to lose traffic opportunities, as well as generating several 404 errors on Google Search Console. We therefore had to intervene on the current server infrastructure by performing a cache tuning and reconfiguring the server cache correctly.
The advice we can give you is to check these parameters correctly, especially when you perform an advanced cache configuration. Check incognito that the website works correctly, and also from different devices. Finally, keep an eye on the Search Console .
Conclusions
Every project needs an in-depth analysis to understand what are the critical aspects that we need to solve.
The type of site, the template and plugins used, the number of daily and monthly visitors are fundamental variables for evaluating a server change.
Either we let only 26% of desktop sites and 15% of mobile sites have optimal response times, as indicated in the Web Almanac 2021 annual report , or we change course towards a
