In a very short time, we have gone from having a website to show off to needing a website to stay connected to our environment and even to support processes with our clients. Digital pakistan phone number library is not something that companies decide, but rather something that forms part of people's habits (and yes, also the buyers of companies) so the debate is very short: either you want to stay close or you want to gradually fall behind.
I have found companies that are launching into digital in search of solutions to their problems and fears without fully understanding what they are looking for and what measurable results in b2b or industrial digitalization mean to them . I am sharing some personal views with you.
The first is that in order to aspire to achieve measurable results in b2b or industrial digitalization, you must first understand what I can expect from my commercial digitalization, and to do so, the first step is to immerse myself very deeply in the minds of my business client and their consumer clients. Understanding how they relate, what they expect, how they look for, what they will not tolerate and how they reach me is essential to admit that being connected is already something else. It is an experience, not advertising.
The second idea is to understand that it is more about helping than selling. That is, making the process more agile, simpler and more transparent for the client instead of interrupting with offers or products that are not relevant at that moment. This has to do with offering experiences more than products or services; understanding the different moments of a client, knowing which channels they move through, what they think and what they perceive. This is obviously not achieved with a satisfaction survey or only with the opinions of those “in-house”. Incorporating the Voice of the Client permanently and transversally in the organization is a must, without a doubt.
But the biggest mistake for me is launching into digital execution without first working on “common sense”, the strategy. Digital is tactical, it is the “how” but never the “why”. Strategy is something else and it is omnichannel, it does not distinguish between online and offline. It determines who (primarily) I address, what problems I solve, how I will do it differently from the rest and how I will communicate it. It does not depend on digital, it depends on the human capacity to envision and dimension the medium term of the company and I believe that many times this process of strategic analysis is omitted by “anxiously” launching into execution with digital (web, social selling, social networks...). Without a direction it is difficult to choose the best ship and above all to ensure that you will arrive.
Neither the web should depend on the IT department nor should production colleagues ignore that the company is on social networks. It is about empowering each person in the organization with knowledge, tools and digital vision to make their contribution to the relational asset of the company more effective, whether through the product, the brand, distribution, support, etc., whatever it may be. It is about people, about connecting digitally as well, therefore training, the incorporation of talent, access to information and tools are a process that never ends in time and without a responsible department… We are all within an organization.
