Yandex has completely redesigned the entire interface. The main principle is now management based on statistics and recommendations. Data and performance indicators can be customized for yourself. Navigation has been improved, a quick transition to the Report Wizard has appeared. Within one table, you can quickly move to the desired level in the account structure: from campaigns to ad groups and individual ads. A block with filters has appeared in the table header, allowing you to extract only the necessary data.
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The keywords page contains phrase editing tools, a bid wizard, search taiyuan mobile phone numbers database and replace, and a new Phrase Selection tool. It will allow you to immediately select new keywords or negative phrases without switching to Wordstat.
The developers also promise that the slowest sections of the interface will work tens of times faster.
These are not the only changes in Direct, the Yandex team continues to work on the interface and promises many new features that have not yet been seen.
A similar interface reform has recently taken place at Google Adwords. Yandex has tried to keep up with its main competitor. Let's see if it can offer something truly new in contextual advertising management.
An important point is that you and I can take an active part in this reformation by leaving your comments and suggestions for improvement directly in the new Direct interface.
Go to the new interface, try it out, comment, share your impressions, and then your advertising will be even more effective, and working with it will be easier.
All materials are taken from the site yandex.ru.
