It may seem like selling online is a simple task: Create a website, connect a payment gateway and upload the products , but that is only the first step of many.
While setting up a store now has almost kazakhstan phone number material no barriers to entry , maintaining and running it on a day-to-day basis is a completely different matter. It is therefore important to consider how much an online store can actually cost over time.
How to calculate the cost of your website
Creating an online store is not entirely free. There is always an initial cost, whether it is time or money. There are many tutorials that go step by step to create a website. Nothing stops you from watching one of them.
Depending on the needs of your business, you will most likely need to pay for a product or service that will help you manage it better. You will also need to take into account day-to-day expenses and the cost of your marketing or advertising strategies.
To make it clear and simple, this would be the list that you should take into account:
Hosting and Storage
The cost of payment gateways and sales processes.
Web Page Design
Marketing and Advertising
Some costs are one-time, others are recurring expenses that accompany you throughout the entire process.
Hosting and Storage
All websites have a hosting and storage cost. The cost varies depending on the needs and size of your website. The goal of your hosting is to allow you to have a secure, reliable and fast website .
Secure: Intrusions are more common than you might think. It is important to have a hosting that provides you with an SSL certificate , backups , and a good support team in case of any problems.
Reliable: It is important that your website does not crash and that it is active as long as possible. Something stable that allows you to work on a daily basis. You never know when a little mouse is going to touch the cable that it shouldn't.
Fast: The loading speed of a page is essential for both the user and your SEO positioning. A slow website will prevent you from achieving your sales and marketing goals .
A good hosting that meets these three characteristics can cost around €20/month. Although you can start with something cheaper if you have a well-optimized website with few products.
You have to think of hosting as the foundation of a house. When the foundation is good, you don't notice the problems in the long term. If not, sooner or later there will be problems in the growth of the project.
A good hosting is one that you don't notice is there.
The cost of payment gateways and sales processes
Another cost of daily business is the cost of sales itself . From managing potential sales to shipping and returns.
Depending on the type of product, you can have a more direct approach to the customer or a more passive one . In the case of Pimpamcross.com, for example, the average ticket price is €500, so they have a more direct and commercial approach to the customer (calls, advice, etc.). Who buys a €900 dirt bike online without asking?
In the case of a team behind each sale advising clients, that time or salary must be taken into account. Although a large part of the process is automatable with email sending, there is always a part that is not.
Payment gateways are not free either. They usually have a commission on each sale or an installation or maintenance cost . So you have to subtract it from the price of the product. There are many alternatives for payment gateways:
