Each external script adds load time

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Purpose: To build credibility and alleviate skepticism. People trust what others trust.
Best Practices:
Testimonials: Real quotes from satisfied customers. Include names, photos, and job titles where possible.
Reviews/Ratings: Display star ratings (e.g., from Trustpilot, Google).
Case Studies: Detailed accounts of how your product/service helped clients achieve results.
Trust Badges: Secure payment badges, industry awards, media mentions, partner logos.
Number of Users/Customers: "Joined by 10,000+ businesses."
7. Mobile Responsiveness:

Purpose: Essential for ensuring a seamless new zealand mobile number list experience across all devices. In 2025, mobile traffic often dominates.
Best Practices:
Fluid Layouts: Pages should adapt automatically to different screen sizes.
Easy Navigation: Large, clickable buttons; optimized forms for touchscreens.
Fast Load Times: Mobile users are impatient. Optimize images, leverage caching, and minimize code.
Test on Various Devices: Don't just rely on desktop simulations.
8. Page Speed:

Purpose: Slow pages kill conversions. Users abandon slow-loading sites.
Best Practices:
Optimize Images: Compress and resize images.
Minify Code: Reduce CSS, JavaScript, and HTML file sizes.
Leverage Browser Caching: Allow returning visitors to load pages faster.
Use a CDN: Content Delivery Network speeds up content delivery globally.
Google PageSpeed Insights: Use tools to identify bottlenecks.
The CRO Process: A Continuous Loop
CRO is not a one-time fix but an iterative cycle: