Prepare Your Marketing Assets:

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Cons: Network fees (setup fees, monthly fees, percentage of commissions), less direct control over affiliate relationships initially.
Recommendation: For most businesses starting out, an affiliate network is the most efficient way to launch and scale due to their infrastructure and reach.
Provide affiliates with everything they need to promote your products effectively.

High-Converting Landing Pages: Ensure the pages affiliates link to are optimized for conversion (clear CTA, compelling copy, fast load speed).
Creative Assets: Banners (various sizes), text links, product images, videos, logos, brand guidelines.
Product Feed: For e-commerce, a product feed is essential for many affiliates (e.g., comparison sites).
Promotional Copy & Keywords: Provide swipe copy for emails, social media captions, and relevant keywords for SEO.
Special Offers/Deals: Exclusive discount codes or limited-time promotions for affiliates to share.
Phase 2: Recruitment and Onboarding

5. Recruit Quality Affiliates:
Focus on quality over quantity. Target affiliates whose audience aligns with your target customer.

Network Directories: Browse affiliate new zealand mobile number list network directories for relevant publishers.
Competitor Analysis: See which affiliates promote your competitors.
Direct Outreach: Identify relevant bloggers, influencers, YouTubers, podcasters, or niche websites. Cold outreach with a personalized message outlining the benefits of your program.
Social Media: Announce your program on your social channels.
Content Creation: Publish blog posts or resource pages about your affiliate program to attract inbound interest.
Leverage Existing Customers: Your most loyal customers can be fantastic affiliates.
6. Onboard and Equip Affiliates:
Make it easy for affiliates to get started and succeed.