Content Strategy & Types of Videos

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Storytelling is Key: Every video should tell a story – about your brand, a customer's problem solved, a product's benefit. Humans are wired for stories.
Optimize for Platform: A video for TikTok will differ greatly from a video for YouTube or your website. Understand the nuances of each platform (length, aspect ratio, sound-on/off, captions).
Essential Video Marketing Tactics for Small Businesses (Budget-Friendly Focus)

Product Demos & How-Tos:

Tactics: Show your product in action, highlighting its features and benefits. Create step-by-step tutorials on how to use your product or solve a common problem using your service.
Why it works: Directly addresses customer questions, builds confidence in the product, reduces buyer's remorse.
Budget Tip: Use your smartphone, good lighting (natural light is free!), and clear audio (a cheap lavalier mic can make a huge difference).
Distribution: YouTube, product pages, social media, email marketing.
Behind-the-Scenes (BTS) & "Meet the Team":

Tactics: Showcase your workspace, the process of creating your new zealand mobile number list product, or introduce the people behind your brand. Humanize your business.
Why it works: Builds trust, transparency, and a connection with your audience. People buy from people.
Budget Tip: Raw, unedited footage often performs well here. Just use your phone.
Distribution: Instagram Stories/Reels, TikTok, Facebook, "About Us" page on website.
Customer Testimonials & Success Stories:

Tactics: Ask happy customers to record short videos sharing their positive experiences. Focus on the benefits they've received.
Why it works: Powerful social proof. Authentic customer voices are more credible than any brand messaging.
Budget Tip: Encourage customers to record on their phones. Offer a small incentive (discount, free product) for submissions. Compile multiple short clips.